Mission
Give UK tenants a voice
The mission is to create a better, more informed renting experience through honesty, shared experience, and fairness.
About Borrowed Bricks
Borrowed Bricks is designed to become the Trustpilot for rentals: a property-level, address-first review platform that helps tenants understand the reality of a home before they commit.
Mission
The mission is to create a better, more informed renting experience through honesty, shared experience, and fairness.
Vision
The long-term goal is simple: every tenant should know the reality of a property before signing a tenancy agreement.
The visual language can scale into editorial campaigns, trust signals, and city-based storytelling without losing clarity.
Core values
Borrowed Bricks is platform-neutral and review-led. It exists to raise standards through transparency, not pure confrontation.
A place for real tenant truths, including the details listings leave out.
Property history should be visible, searchable, and easy to scan.
The platform celebrates good landlords while holding poor standards accountable.
Users can contribute anonymously in public while still meeting legal safeguards.
Borrowed Bricks remains independent from letting agents and listing feeds.
Fast-loading, minimalist design helps tenants search on the go and read quickly.
Who it serves
The primary audience is UK tenants, including students, professionals, and families who want confidence before moving. The secondary audience is decent landlords who want transparent positive feedback to differentiate themselves.
What makes it different
Unlike Facebook groups or Reddit, every story is anchored to a property address. Unlike portals, the platform is not a listing site. Unlike agent-led systems, it stays independent and community-built.
Competitive landscape
Direct competitors include Trustpilot-style review platforms and tenancy review sites. Indirect competition comes from Facebook groups, Reddit, and portals like Rightmove.
Trustpilot, Marks Out Of Tenancy, and AllAgents all validate the need for review transparency.
Community groups and portals contain fragments of the truth, but not structured property histories.
A Rightmove-style map experience combined with verified, property-level tenant feedback.